Nike "Better World"

Vigorously considered I would expect the copy to reveal some AAA horse shit. Trees should be thanking Nike? Uh-huh. And it’s just a coincidence that your eco campaign launched after “green” went mainstream? Where were you in the 60s?

The craftsmanship and communication design is noteworthy. It’s just a shame it couldn’t be applied to something less insulting, like a Greenpeace, Oxfam, or UN report.

cameronmoll:

Call it vertical parallax. Or just plain awesome, either one.

/via @jodyferry

1 year ago  Notes (22)
  1. notthebrightestcrayoninthebox reblogged this from markwynerdesign
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    What an incredible site. Gonna have...dissect this one.
  3. markwynerdesign reblogged this from cameronmoll and added:
    Wow. This site is experimentally stimulating. For a web designer/developer it’s a stunning example of inventive...
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  6. jasonkuhrt reblogged this from cameronmoll and added:
    Vigorously considered I would expect the copy to reveal some AAA horse shit. Trees should be thanking Nike? Uh-huh. And...
  7. nilesholsinger reblogged this from cameronmoll and added:
    What an incredible site…
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    This is amazing and I want to know how
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